WHO ARE WE REALLY TALKING TO ?
RumaTemu sits within a multi-sided property ecosystem. Understanding the different people behind the property journey helps define where the brand can create the most relevant connection.
DISCOVER
CONSIDER
DECIDE
01 – SEGMENTATION
Property Seekers
Finding The Right Property
- Budget
- Location
- Lifestyle
Property Owners
Finding The Right Audiences
- Visibility
- Prospects
- Listings
Property Agents
Finding The Right Opportunities
- Leads
- Exposure
- Connections
BEYOND DEMOGRAPHICS
“I’m just looking”
“I’m comparing my options”
“I’m ready to take action”
Different stages require different messages, content, and calls to action.
02 – TARGETING
So, who do we speak first ?
YOUNG PROPERTY SEEKERS
First-time buyers and renters
NEED
A property that fits their actual situation
WANT
A simpler and more relevant discovery experience
VALUE
Convenience · Relevance · Transparency
While property seekers become the primary communication focus, owners and agents remain essential to the ecosystem that makes relevant property discovery possible.
03 – POSITIONING
WHAT SHOULD RUMATEMU BE KNOWN FOR ?
Within the digital property category, RumaTemu operates alongside platforms that offer similar functional services such as searching, buying, renting, and listing properties.
The opportunity is to differentiate RumaTemu through the idea that property discovery should be driven by relevance — not simply availability.
FOR
People navigating the process of finding a property
RUMATEMU IS
A digital property platform that connects users with property options based on their needs and preferences
BECAUSE
Its proposition puts relevance at the center of the property discovery experience.