Featured Project
Social Media Marketing for MixMe
Objective
The campaign for MixMe aimed to establish a strong digital presence and drive brand awareness for their premium Nusantara coffee beans. Our primary goal was to connect MixMe with coffee enthusiasts by showcasing the unique origins and rich flavors of their products, ultimately leading to increased sales and community engagement through social media channels.
Define Goals and Audience
- 01. Identified a core audience of specialty coffee enthusiasts who value authenticity and Indonesian heritage.
- 02. Set goals to increase brand awareness, drive engagement through storytelling, and generate qualified leads for sales.
- 03. Produced engaging content, including videos, infographics, and interactive posts.
- 04. Implemented a multi-channel approach across social media platforms.
- 05. Monitored campaign performance and adapted strategies for optimal results.
Result
The campaign for MixMe garnered a significant increase in brand awareness, with an impressive surge in follower growth and reach that exceeded initial projections. Engagement metrics, including likes, shares, comments on posts, and direct messages inquiring about specific beans, showed a remarkable uplift, indicating strong audience connection. Moreover, the social media efforts successfully drove a measurable uptick in website traffic and direct purchases, particularly for featured Nusantara coffee bean varieties. Overall, the social media campaign effectively elevated MixMe’s brand perception, established them as a go-to source for authentic Indonesian coffee, and fostered a vibrant community of coffee lovers, directly contributing to their business growth objectives.
Clients :
Mixme
Type :
Social Media Marketing
Industry :
Foods & Beverages
Date :
January 19, 2022